TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognising that apps are the future of television. Netflix,1 Now TV,2 Sky News, Hopster,3 iTunes — apps are quickly becoming how we watch today. The new Apple TV is built around this vision — with a new operating system called tvOS, innovative ways to connect with your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV. This is where television is headed.
It's all about apps.
Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, Now TV, Sky News and iTunes to watch TV programmes. And that’s exactly where TV in the living room is heading. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iphone or iPad.
All the entertainment your TV can handle.
iTunes films and TV programmes. Netflix and Hopster. Now TV and Sky News. Live sport4 and news. And so much more. If it’s worth watching, there’s definitely an app for that.
Games and More
Games and apps on TV. It’s going to be huge.
The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family games night. It’s exciting to imagine where developers will take this.
The television finally gets some technology love.
With the advent of iphone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface and the Siri Remote, there’s never been a better time to be a TV.
A TV experience you've never experienced.
Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you feel like you’re interacting directly with your TV, not separated from it.
Ask more of your television.
With all these new apps on your TV, what’s the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Or ask Siri to give you a few options, like “Find me some action films”. Siri automatically searches across popular services like iTunes, Netflix and more, so you don’t have to dig through each app individually. You can even ask Siri to launch a specific app. The Siri Remote takes the work out of watching TV.
So long endless button pushing.
Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Siri Remote to scroll, select and navigate your TV screen effortlessly.
- Selected titles now available on Netflix. Netflix subscription required.
- Content purchased via Apple TV is billed via your iTunes account and is only viewable on Apple TV unless you create and/or sign in to the NOW TV app on your Apple TV with your NOW TV account details. All passes sold separately. Month passes renew until cancelled. 18+. UK only. Content streamed via BB/3G (charges may apply). See watch.nowtv.com/terms for full terms and pricing.
- Monthly subscription required. Apple TV users can sign up via in-app purchase.
Live sport subject to blackouts.
Subscription may be required to access some content.
Some applications are not available in all areas. Application availability is subject to change.
Available on iTunes. Title availability is subject to change.
Agatha Christie’s Marple, Series 6 is available on iTunes. Agatha Christie’s Marple, Series 6 © ITV Studios 2015. Anchorman 2: The Legend Continues™ is available on iTunes. Anchorman 2: The Legend Continues™ © 2015 DW Studios LLC. All rights reserved. The Blacklist is available on iTunes. The Blacklist © 2014, 2015 Sony Pictures Television Inc. and Open 4 Business Productions LLC. All rights reserved. Ex_Machina is available on iTunes. Ex_Machina © 2014 Universal City Studios Productions LLLP. All rights reserved. Game of Thrones is available on iTunes. Game of Thrones © 2015 Home Box Office, Inc. All rights reserved. HBO® and related service marks are the property of Home Box Office, Inc. The Honourable Woman is available on iTunes. The Honourable Woman © 2015 BBC Worldwide Ltd. The Judge © 2014 Warner Bros. Entertainment Inc., WV Films IV LLC and Ratpac-Dune Entertainment LLC. Lucy is available on iTunes. Lucy © 2014 Universal Studios. All rights reserved. Mad Max: Fury Road is available on iTunes. Mad Max: Fury Road © 2015 Warner Bros. Feature Productions Pty Limited. All rights reserved. Mad Men is available on iTunes. Mad Men® TM and © 2014 Lions Gate Entertainment Inc. All rights reserved. Nashville is available on iTunes. Nashville © 2015 Lions Gate Entertainment Inc. and ABC Studios. All rights reserved. Outlander is available on iTunes. Outlander © 2014 Sony Pictures Television Inc. All rights reserved. Scorpion is available on iTunes. Scorpion © CBS Corp. 2014. Sherlock S3 is available on iTunes. Sherlock S3 © 2014 Hartswood Films Ltd. Star Wars Rebels is available on iTunes. Star Wars Rebels © and TM 2013 Lucasfilm Ltd. All rights reserved. The Theory of Everything is available on iTunes. The Theory of Everything © 2014 Universal Studios. All rights reserved. Unbroken is available on iTunes. Unbroken © 2014 Universal Studios.All rights reserved.
TM and © 2015 Apple Inc. All rights reserved.